Highway 50, the Loneliest Road in America
In July 1986, Life magazine described Nevada’s Highway 50 from Ely to Fernley as the “Loneliest Road in America.” Life said there were no attractions or points of interest along the 287-mile stretch of road and recommended that drivers have “survival skills” to travel the route.
Nevada tourism officials were quick to agree that while Highway 50 did not have traditional tourism related stopping places like amusement parks, “The Loneliest Road” has many little-known and unique items of interest. In addition, most of these places along the Loneliest Road were free for the tourist to see.
To combat the article’s negativity, the Travel Nevada suggested calling highway 50 “The Loneliest Road in America.” Later, Travel Nevada developed the now popular “The Loneliest Road in America, Official Highway 50 Survival Guide.”
Driving Highway 50 across the great state of Nevada is a must. Don’t forget to pick up a Highway 50 Survival Guide and stop at each of the towns along the route for a stamp. If you get at least five stamps, you’re eligible for the “I Survived Highway 50” official certificate.
Sorry, Life magazine. Driving across Nevada on U.S. Highway 50 is an amazing experience. We can't wait to drive this road again.